LinkedIn Marketing for Your Small Business

Topic: Marketing & Sales

Speaker: Sarah Benoit

Co-Sponsor: The Western Women’s Business Center

LinkedIn is a powerful social media tool for business networking, lead generation, and sales. It is especially valuable for B2B brands that want to connect with professional and corporate decision-makers and leaders, as well as experienced experts looking to grow their thought leadership in different industries. LinkedIn offers tools that help individual professionals, as well as companies and organizations, engage with each other in a social space dedicated to the sharing of passions, ideas, trends, innovations, and results. Business owners and entrepreneurs will learn how these tools can benefit you and your brand by connecting you with partners, colleagues, peers, and potential clients that share your values and can support future growth.